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BtoB

Cisco selects Goodby, Silverstein as AOR

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San Jose, Calif.—Cisco Systems has selected Goodby, Silverstein & Partners, San Francisco, as its advertising agency of record. The previous agency was Ogilvy & Mather West, Los Angeles. “While we are proud of our global brand position, we have more work to do to help people understand the role that Cisco plays in bringing powerful connections to the world. To that end, today we are pleased to begin a new relationship with Goodby, Silverstein & Partners as our branding and advertising partner moving forward,” said Blair Christie, CMO at Cisco, in a blog post Wednesday afternoon. Billings were undisclosed.
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