BtoB

Cisco, Verizon in work-at-home marketing initiative

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San Jose--Cisco Systems Inc. and New York-based Verizon Communications Inc. will jointly target businesses with software and telecom equipment that allow employees to work at home. The companies will initially target financial services and government clients. The deal comes as Verizon works to restore its b-to-b brand, which was damaged last year as the company battled a high-profile strike during its first advertising campaign. http://www.cisco.com
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