Agency: Ogilvy, San Francisco
Market: VARs, technology integrators
Quick Chase: Cisco concisely shows how it can help its channel partners that cater to the small business market. It starts with teh headline: "Profits: up. Barriers: down. Opportunities: everywhere." The visual consists of nothing more than a snapshot of a small-businessman in his warehouse taking advantage of the Cisco Small Business Advantage. The bulleted copy allows readers to get in and out of the promise-laden message quickly.
Chasers' Choice: Gloat