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BtoB

Cision launches content marketing suite

Published on .

Chicago—Media and public relations intelligence company Cision has introduced a suite of marketing tools to help companies create and distribute branded content. Cision's suite enables the creation and publishing of such content as blog posts, white papers and infographics on various social channels. The suite also can be used to distribute content on a publisher network that includes the BBC, Reuters and The Wall Street Journal. The tools include an analytics function that assesses how content was accessed, the number of impressions and clicks it received, and which content drives the highest engagement, Cision said.
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