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BtoB

CIT Group debuts global ad campaign

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New York—CIT Group, which provides financing to small and midsize businesses, has debuted an integrated global ad campaign. The campaign, created by DeSantis Breindel, New York, includes print, online, radio and mobile, and is designed to highlight the company's focus on growth and its expertise in helping SMBs. The campaign features combinations of words, such as “growmentum” and “dealpertise” to reflect CIT's focus. The budget was undisclosed.
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