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BtoB

CitationAir by Cessna to sponsor ‘Imus in the Morning’

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Greenwich, Conn.—CitationAir by Cessna, a private-jet company, announced that it has signed on as the exclusive private-aviation sponsor of “Imus in the Morning,” a nationally syndicated talk show hosted by radio personality Don Imus. The sponsorship includes a mix of live endorsements, commercial spots and short-segment sponsorships. The previous sponsor of the show was NetJets. The budget was undisclosed.
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