New York—Citigroup plans to consolidate its $500 million global media account with WPP’s Mediaedge:cia, according to a report in Advertising Age
, a sibling publication of BtoB
). The account win, which was confirmed by an executive familiar with the deal, comes after Citigroup dropped Fallon as its media agency earlier this year. Mediaedge:cia, which currently handles TV buying for Citigroup, will take over all planning and buying for TV, print and online, according to the report.