BtoB

Claritas introduces appending tool

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San Diego--Claritas Inc. Thursday introduced Claritas BusinessPoint, an online b-to-b data source that appends detailed statistics, such as sales, number of employees and contact information, to a customer database. The announcement was made at the Direct Marketing Association's Direct Marketing to Business conference near Phoenix. Also at the conference, AdTrack, a Cedar Rapids, Iowa-based sales lead management company, announced its services are now available online. The enhancement allows clients to view and manage their inventory online.
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