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BtoB

Clash Group introduces eye-scanning market research tool

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New York—Clash Group, a digital direct response advertising agency, has introduced a new eye-scanning market research tool to evaluate online ads. The technology, developed by Mirametrix, tracks the eye movements of respondents in focus groups to evaluate the effectiveness of digital ads based on variables including color scheme, positioning and placement of ads on Web pages or mobile devices. The service is designed to help advertisers tailor their creative offerings across digital marketing programs.
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