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Clean Energy Fuels unveils new brand identity for fuel product

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Los Angeles—Clean Energy Fuels Corp. unveiled a new brand identity for Redeem, its renewable natural gas fleet fuel. The brand identity, created by Siegel+Gale, Los Angeles, includes a new name, logo and visual identity for the product. The Redeem brand identity is designed to reflect Clean Energy’s approach to developing renewable natural gas for use in commercial vehicles. Previously, the product did not have a unique brand name; it was known as Clean Energy’s renewable natural gas (RNG) product.
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