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BtoB

Clear Channel, Google join forces

Published on .

San Antonio—Clear Channel Radio and Google Monday announced a multiyear agreement that will allow Google to sell 30-second ads on 675 of Clear Channel's AM/FM radio stations.

Under the agreement, Google Audio Ads advertisers will have national distribution and will be able to target specific audiences, at specific times, in targeted areas.

Clear Channel said the deal opens up an additional sales channel for advertisers that previously had not used radio in their marketing efforts.

"Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers," said John Hogan, CEO of Clear Channel, in a news release.

—Matthew Schwartz

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