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BtoB

Click Forensics introduces automated PPC report submission

Published on .

Austin, Texas—Click fraud auditor Click Forensics announced the launch of FACTr, a new feature of Click Forensics for Advertisers, that enables pay-per-click advertisers to submit invalid traffic evidence reports directly to search engines to speed credit requests.

Yahoo is the first search engine to agree to accept these reports. Click Forensics is “in discussions with other search engines right now to do this,” said spokesman Karl Scholz.

FACTr stands for Fully Automated Click Tracking Reconciliation.

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