Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Click Forensics introduces automated PPC report submission

Published on .

Austin, Texas—Click fraud auditor Click Forensics announced the launch of FACTr, a new feature of Click Forensics for Advertisers, that enables pay-per-click advertisers to submit invalid traffic evidence reports directly to search engines to speed credit requests.

Yahoo is the first search engine to agree to accept these reports. Click Forensics is “in discussions with other search engines right now to do this,” said spokesman Karl Scholz.

FACTr stands for Fully Automated Click Tracking Reconciliation.

Most Popular
In this article: