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New Click Forensics product addresses trademark search abuse

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Austin, Texas—Online advertising services company Click Forensics has introduced a new feature within its Click Forensics for Advertisers product, allowing companies to identify and track individuals who unlawfully use trademarked names for search marketing campaigns.

The feature produces updated reports on potential trademark abuse of well-known brands to generate pay-per-click traffic. Perpetrators typically register domains containing well-known brand names and then display ads on them that generate traffic and PPC ad revenue.

With the new tool, companies can take action to protect their intellectual property and their own search marketing investments, according to Click Forensics.

—Christopher Hosford

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