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Click fraud of growing concern to search marketers

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New York—Click fraud in search engine advertising is becoming a serious issue among online advertisers and search engine marketing companies, according to data released Monday by the nonprofit Search Engine Marketing Professional Organization (SEMPO) based on an online survey of 553 advertisers and agencies.

SEMPO found that the number of those who believe it is a serious issue has tripled in the past year, and that two out of five advertisers and about 40% of the agencies surveyed have tracked fraud in pay-per-click campaigns. About 25% don’t think it’s a problem.

Two click fraud-related announcements were made Monday at the Search Engine Strategies Conference & Expo in New York.

Click Forensics has launched Click Fraud Network to enable advertisers to monitor campaigns for potential pay-per-click fraud free of charge. ClickTracks, a Web analytics provider, announced it has added click fraud reporting to its Web analytics software.

—Carol Krol

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