Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Click2Net adds session-based campaigns to its TrueImpact serving software

Published on .

Toronto--Click2Net Inc. said it would add session-based campaigns to its TrueImpact Ad Management software. The enhancement lets marketers target users with ads for the duration of their Web site visit. Session-based advertising is a new model that approaches traditional media by exposing users to sequential advertising and allowing them to spend more time with ads. The New York Times Digital recently announced Surround Sessions, a similar model, at NYTimes.com.
Most Popular
In this article: