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BtoB

Clickable introduces new version of PPC ad tool

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New York—Search advertising company Clickable has released Clickable Pro 2.0, the newest version of its pay-per-click ad solution.

New features include the ability to add and edit new ad formats alongside text ads to test different formats; to search, edit and export high volumes of keywords across advertising networks and accounts; and to measure ROI and produce reports via a simple tracking system.

In addition, the company said, the new version offers improved capabilities in helping advertisers set keyword match types to drive higher-quality traffic, set up campaigns for content, and optimize keyword bids. —Christopher Hosford

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