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BtoB

ClickAction forms professional services group

Published on .

Palo Alto, Calif.--ClickAction Inc. said Monday that it has formed a professional services team to consult with corporations looking for new ways to manage direct marketing. ClickAction said it will provide professional services alongside its outbound, permission-based e-mail marketing and e-messaging services. The new unit will provide services that integrate its system with existing direct marketing software, and help plan customer relationship management (CRM) suites.
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