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ClickAction, Grey Direct form partnership

Published on .

Permission-based e-mail company ClickAction Inc. and Grey Direct, the world's sixth-largest direct marketing agency, have entered a strategic marketing partnership. New York-based Grey Direct, a unit of Grey Global Group, will integrate ClickAction's software and consulting services into its e-mail marketing campaigns. Grey Direct's b-to-b clients include Goldman Sachs & Co. and Chase Manhattan Bank Corp. Other clients of Palo Alto, Calif.-based ClickAction include Boise Cascade Corp. and Nabisco Group Holdings.

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