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BtoB

ClickAction opens e-mail university

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Palo Alto, Calif.--To help build knowledge of e-mail techniques among marketers, ClickAction Inc. has launched an integrated online seminar, regional seminar and Web site learning program, dubbed ClickAction University. The program will focus on best practices in b-to-b e-mail relationship management. ClickAction claims the program is the first 24-hour learning channel on the Internet.
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