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ClickAction teams with AdForce

Published on .

Palo Alto, Calif.--Marketing services company ClickAction Inc. said Wednesday that AdForce has agreed to sell its services. The deal means that ClickAction's e-mail campaign management services will be offered as part of the comprehensive advertising packages offered by AdForce, Cupertino, Calif. By 2001, the two companies will integrate their technologies, which will allow ClickAction to embed advertising banners from AdForce, Palo Alto, Calif., within the e-mails it sends out. The move is another example of marketing techniques converging on the Internet.
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