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BtoB

ClickSquared launches brand interaction analytics tool

Published on .

Waltham, Mass.—Interactive relationship marketing company ClickSquared has released Cliquity, an analytics tool that tracks customer interaction and evaluates that behavior over time, to better determine appropriate marketing actions.

Cliquity enables triggered marketing by alerting marketers of interaction opportunities, and by providing suggested courses of action based on CRM and ROI measures.

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