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Closed Loop Marketing—Still a Long Way to Go

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Paul Dunay, author of “Buzz Marketing for Technology,” says marketers still have a long way to go when it comes to closing the loop in closed-loop marketing. “How about your partner community and the leads you have given over to them. Are they reporting back to you in real time? Doubt it,” Dunay writes. “How about on the front end with your budget and invoicing? Are those invoices rolling in real time? Probably not.” In his blog, he shares ideas about how marketers can be more effective in closing the loop.
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