×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Closed Loop Marketing—Still a Long Way to Go

By Published on .

Most Popular
Paul Dunay, author of “Buzz Marketing for Technology,” says marketers still have a long way to go when it comes to closing the loop in closed-loop marketing. “How about your partner community and the leads you have given over to them. Are they reporting back to you in real time? Doubt it,” Dunay writes. “How about on the front end with your budget and invoicing? Are those invoices rolling in real time? Probably not.” In his blog, he shares ideas about how marketers can be more effective in closing the loop.
READ MORE
In this article: