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The Cloud doesn't eliminate the need for redundancy

By Published on .

Last week's failure of Amazon Web Services, which brought to their knees several cloud-based news and social sites using the service, has led pundits to question the validity of the cloud model, says Barry Graubart, at the Content Matters blog. It's an important consideration for marketers, because many essential marketing automation and CRM tools these days are entirely cloud-based. Graubart doesn't suggest that data servers are better than the cloud, but he does imply that marketers make sure their vendors provide for "regional redundancy," meaning that when a region goes down (as happened with Amazon Web Services), your vendor can automatically shift its traffic to the region that is still up. Words to the wise in this software-as-a-service era.
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