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BtoB

CME Group debuts ad campaign

Published on .

Chicago—Financial Services company CME Group debuted a global ad campaign called “How the World Advances,” designed to show how its financial services help businesses expand and world economies grow. The integrated campaign, developed by VSA Partners, Chicago, includes TV, print and online ads. A 30-second TV spot will run on several cable channels, including CNBC, Fox Business News and the Golf Channel, and print ads will run in publications including Barron's, Economist, Financial Times and The Wall Street Journal. The budget was undisclosed.
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