The newspaper reported that CMF&Z had lost Alliant Energy and John Deere Credit as accounts.
The news does not bode well for 3i L.L.C., the brainchild of Sean Bisceglia, former head of TFA/Leo Burnett Technology Group. Bisceglia had plans to build a b-to-b holding company along the lines of Omnicom or the WPP Group consisting of a number of local agencies joined together to form a nationwide network.
3i L.L.C. was launched in the spring of 2001 with the acquisition of CMF&Z. That, however, is 3iâs only acquisition to date, as the company has struggled to find adequate financing in the wake of Sept. 11.