BtoB

CMF&Z loses two key accounts

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Des Moines, Iowa--CMF&Z, which is owned by Chicago-based b-to-b advertising holding company 3i L.L.C., has lost two key accounts and has undergone two recent rounds of staff cuts, according to a report in the Des Moines Register.

The newspaper reported that CMF&Z had lost Alliant Energy and John Deere Credit as accounts.

The news does not bode well for 3i L.L.C., the brainchild of Sean Bisceglia, former head of TFA/Leo Burnett Technology Group. Bisceglia had plans to build a b-to-b holding company along the lines of Omnicom or the WPP Group consisting of a number of local agencies joined together to form a nationwide network.

3i L.L.C. was launched in the spring of 2001 with the acquisition of CMF&Z. That, however, is 3i’s only acquisition to date, as the company has struggled to find adequate financing in the wake of Sept. 11.

--Sean Callahan

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