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CMGI adds yesmail.com to arsenal

Published on .

Andover, Mass.--CMGI said Wednesday that it will acquire permission e-mail marketing agency yesmail.com, Vernon Hills, Ill., for about $523 million in stock. The move bulks up CMGI's formidable roster of Internet marketing companies, including Adsmart, AdForce, Flycast Communications Corp. and Engage Technologies. By acquiring yesmail.com, CMGI, Andover, Mass., advances its strategy as a provider of end-to-end services to businesses. yesmail.com, which has developed a network capable of delivering millions of e-mails to willing recipients, was a takeover target because it is a specialist. Increasingly, corporations seek end-to-end Internet marketing services, covering advertising, e-mail, analysis and integration with existing customer databases.
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