×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CMGI buys naming rights for New England Patriots' new stadium

Published on .

Most Popular
Andover, Mass.--CMGI Inc. has bought naming rights for the New England Patriots' new stadium. CMGI, a b-to-b Internet holding company, agreed to pay $76 million per year for the first decade of the contract. CMGI field, Foxboro, Mass., is to open for play in 2002; Major League Soccer's New England Revolution will also play there. Additionally, CMGI companies Activate and NaviSite will provide technology services to the Patriots and the Revolution.
In this article: