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BtoB

CMGI buys naming rights for New England Patriots' new stadium

Published on .

Andover, Mass.--CMGI Inc. has bought naming rights for the New England Patriots' new stadium. CMGI, a b-to-b Internet holding company, agreed to pay $76 million per year for the first decade of the contract. CMGI field, Foxboro, Mass., is to open for play in 2002; Major League Soccer's New England Revolution will also play there. Additionally, CMGI companies Activate and NaviSite will provide technology services to the Patriots and the Revolution.
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