×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CMO Council: Digital marketers embrace branding

Published on .

Palo Alto, Calif.—Digital advertising is becoming a mainstay of brand and awareness advertising, according to a new report from the Chief Marketing Officer Council. The report, “Online Brand Advertising Outlook,” found that 63% of marketers said they will increase their online brand advertising budgets this year, with 20% saying those budgets will grow by 20% or more. However, ROI metrics are still generally lacking: 69% said “improved clarity around the actual return on brand advertising investment” would prompt them to increase spending on online brand advertising even more. The CMO Council's study was based on an online survey of 615 marketers, agency executives and publishing representatives that took place in January and February.
Most Popular
In this article: