London—The Chief Marketing Officer Council announced its expansion into Europe, where it will seek to improve the practice and performance of marketing in the IT and telecommunications industries.
The CMO Council is a nonprofit association of senior technology marketers, founded in 2001. Its U.S. operations are managed by global consulting firm GlobalFluency.
The European CMO Council programs will be coordinated by GlobalFluency’s UK operation. Global Fluency’s managing director, Ian McCann, has been appointed European director of the council.
The CMO Council also appointed a board of advisors to guide its European programs. Its members represent global IT companies including Alcatel, Avaya, BT, Cable & Wireless, Cognos, Dell and Hewlett Packard Co.