CMO Council identifies top ways to add value to supply chain

Published on .

Most Popular
Palo Alto, Calif.—Breaking down functional silos and institutionalizing the use of data analytics are among the top 10 ways to add value to the marketing supply chain, according to a report by the Chief Marketing Officer Council.

The study,“Unify to Multiply Marketing Ecosystem Effectiveness,” was based on a series of live roundtable discussions last year with more than 25 global marketers.

Other ways to add value to the supply chain include providing market insight and intelligence on-demand; sharing best-practice knowledge worldwide; and synchronizing supply and demand operations, the study found.

“Embracing the need for real-time, adaptive marketing practices and process-improvement platforms and solutions is a strategic priority for brands,” Donovan Neale-May, executive director of the CMO Council, said in a statement.

In this article: