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BtoB

CMO Council introduces leadership audit tool

Published on .

Palo Alto, Calif.—The Chief Marketing Officer Council announced a new service, 4P Leadership Footprint Audit, as part of its Succeed by the Way You Lead professional development program. The service was developed in partnership with Thomas Barta Marketing Leadership Consulting, Cologne, Germany, and helps CMOs assess their leadership qualities. It is available as an online tool for the more than 6,000 council members worldwide.
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