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CMO Council to launch thought leadership initiative

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Bethesda, Md. —The Chief Marketing Officer Council, in conjunction with MarketBridge, has launched a thought leadership initiative to explore internal changes, skills and organizational realignments needed to further the value and accountability of marketing organizations.

The initiative, called “Renovate to Innovate: Building Performance E-Driven Marketing Organizations,” will examine current satisfaction levels with marketing resources and assets, as well as look at operational structures, processes, solutions and channels needed to better influence business outcomes.

The initiative will include forming a corporate task force, conducting an online survey of senior marketers, publishing and promoting research, and developing thought leadership content for media, business schools and professional associations.

—Kate Maddox

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