Palo Alto, Calif.—To help marketers develop strategies and best practices for more effective content marketing, the Chief Marketing Officer Council has introduced an informational website, the Content ROI Center (www.contentroicenter.org).
The website includes interviews with senior marketers and content marketing practitioners, case studies and ongoing commentary from the CMO Council and guest bloggers. It also provides access to information on strategic consulting, creative and outsourcing services, such as the Content Performance Audit.
“The insatiable appetite of customers in every market for compelling and relevant content—along with the rapid proliferation of digital channels and formats—is pushing marketers to invest heavily in content marketing,” said Dave Murray, director of the Content ROI Center, in a statement. “Increasing the return on this investment should be a mandate for every marketing team.”
The center is co-sponsored by NetLine Corp.