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CMO Council, Mobile Marketing Association announce thought leadership program

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Palo Alto, Calif.—The Chief Marketing Officer Council and the Mobile Marketing Association announced a new thought leadership campaign around mobile marketing. The program, called “Engage at Every Stage: Using MRM to Put More Interaction in the Hands of the Customer,” will explore how marketers can leverage mobile relationship marketing to connect with customers. The program will include benchmarks for mobile marketing, best practices and a white paper. More information is available at www.cmocouncil.org.
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