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BtoB

CMO Council partners with Op4G on research initiative

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Palo Alto, Calif.—The Chief Marketing Officer Council has partnered with research company Op4G on a corporate responsibility research initiative called “Pause to Support a Cause.” The program encourages global marketers to use Op4G's online market research panel, which lets participants donate a portion of payments received to selected charities. The CMO Council and Op4G have signed up more than 200 nonprofit organizations to support the campaign.
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