Southborough, Mass.—The CMO Council announced the release of a new Webcast titled "Marketing Performance Measurement: The New Strategic Imperative."
The Webcast, produced in conjunction with Accela Communications, gives technology marketers information on deploying marketing performance measurement systems inside their organizations.
The CMO Council is a nonprofit organization that provides information to senior marketing and brand decision-makers in the technology industry.
The 35-minute Webcast, delivered by CMO Council Executive Director Donovan Neale-May, features interviews with senior marketers about issues that are shaping and influencing marketing performance measurement (MPM), as well as the benefits of MPM at a strategic business level.
The Webcast is available at http://www.accelacomm.com/jlp/acipr/1/10002556/.