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CMO Council releases Webcast on marketing performance measurement

Published on .

Southborough, Mass.—The CMO Council announced the release of a new Webcast titled "Marketing Performance Measurement: The New Strategic Imperative."

The Webcast, produced in conjunction with Accela Communications, gives technology marketers information on deploying marketing performance measurement systems inside their organizations.

The CMO Council is a nonprofit organization that provides information to senior marketing and brand decision-makers in the technology industry.

The 35-minute Webcast, delivered by CMO Council Executive Director Donovan Neale-May, features interviews with senior marketers about issues that are shaping and influencing marketing performance measurement (MPM), as well as the benefits of MPM at a strategic business level.

The Webcast is available at http://www.accelacomm.com/jlp/acipr/1/10002556/.

—Kate Maddox

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