Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


CMO council report examines sales effectiveness

Published on .

New York—A joint report by the CMO Council and the Business Performance Management Forum found that companies could boost their bottom lines if their sales and marketing departments worked together more efficiently.

According to the online survey of approximately 800 senior marketing and C-level executives, 38% of respondents said they could boost incremental revenue by more than 20% if their company’s new business development practices were more effective.

Only 7% of respondents said their sales and marketing departments work together effectively to harvest business prospects.

Also, according to the report, 71% of respondents said fewer than 20% of potential deals actually get closed.

—Kate Maddox

Most Popular
In this article: