Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


CMO Council unveils 10-step plan for CMO effectiveness

Published on .

Palo Alto, Calif.—The Chief Marketing Officer Council unveiled a 10-step plan to ensure CMO effectiveness in a new report, “Renovate to Innovate: Building Performance-driven Marketing Organizations.” The report was based on in-depth interviews with about 20 CMOs, as well as a historical review of the CMO role by executive recruiting firm Egon Zehnder International. Some of the strategies for success include tight alignment with the CEO and C-suite; mapping the marketing strategy to plans and deliverables; and providing metrics-driven reports and spending plans to management on a quarterly basis. “In essence, a new CMO has to become a "super-bonding agent,' helping disparate elements in the organization come together, stick together and work together in a cohesive way,” said Donovan Neale-May, executive director of the CMO Council, in a statement. The full report will be available at www.cmocouncil.org next week.
Most Popular
In this article: