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BtoB

CMO Council unveils Content ROI Center

Published on .

Palo Alto, Calif.—The Chief Marketing Officer Council announced the creation of the Content ROI Center, an online community dedicated to content marketing. The Content ROI Center will feature white papers, articles, research reports and other thought-leadership resources exploring the current state of content marketing. The center will also advocate for best practices in the industry to improve the quality, influence and ROI of content marketing.
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