×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

CMO Lyons to leave Visa

Published on .

New York—Susanne Lyons, CMO atVisa USA, is leaving the company, Advertising Age reported, citing people familiar with the situation.

Lyons came to Visa from Charles Schwab & Co., where she spent about a year as CMO. In her three years atVisa, she guided the company’s transition from a celebrity-studded “Everywhere you want to be” brand message to a more inspiration-for-the-average-Joe “Life takes Visa” perspective. The reasons for her departure are unclear, reported Ad Age, a BtoB sibling publication.

Lyons could not be reached for comment. In response to Ad Age’squery, Visa said Lyons is retiring and that Kevin Burke, senior VP-advertising and brand management, Visa USA, was named head of U.S. marketing effective next Monday.

Most Popular
In this article: