BtoB

CMO study finds only 14% of marketers satisfied with mobile efforts

Published on .

Reprints Reprints

Palo Alto, Calif.—Only 14% of marketers are satisfied with the progress they are making accessing and leveraging the mobile channel, according to a new study by the Chief Marketing Officer Council. The study, “Engage at Every Stage,” was based on an online survey of 250 global marketers, conducted during the third quarter. It found that 43% of marketers are not satisfied with the progress they are making accessing and leveraging the mobile channel; 37% said they were still evaluating their performance in this area; and 6% were not sure. When asked, “Does your company have a formal strategy for using mobile as a significant channel for customer engagement, convenience and gratification,” 54% said such a strategy is currently in development, 28% said “no,” 16% said “yes,” and 2% said “not sure.”
In this article:
Most Popular