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CMO Summit to address on-demand marketing

Published on .

Palo Alto, Calif.—The CMO Council will host its annual CMO Summit Oct. 27-28 in Monterey, Calif., with the theme “Delivering On-Demand.”

The summit is expected to attract roughly 250 senior marketing executives, who will discuss how to improve marketing operations and performance at their companies.

“The summit will focus on how to drive home the requirement for marketing to have greater operational visibility and insight, and provide access to data inside and outside the company,” said Donovan Neale-May, executive director of the CMO Council. “Marketers need to be better and smarter in allocating and adopting their spend to meet changing market conditions.”

Speakers for the event include Lauren Flaherty, VP of on-demand marketing at IBM Corp.; Todd Forsythe, VP-marketing at Oracle Corp.; Clent Richardson, CMO at Nortel Networks; and Shawn Dennis, VP-global branding at Dell Inc.

Information about the event is available at www.cmosummit.org.

—Kate Maddox

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