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BtoB

CMOs want more influence in setting business strategy

Published on .

Chicago—Nearly 80% of CMOs say they want their influence to grow as business strategy and development leaders, according to a new report from Forrester Research and executive recruiting firm Heidrick & Struggles.

The report, “The Evoloved CMO 2012,” was based on online survey of 191 global marketing leaders, conducted in August and September.

It found that 40% of CMOs said increasing their technology savvy is their top self-improvement goal, while 38% said building their relationships with C-level executives is their top self-improvement goal.

Also, 42% of CMOs said representing the voice of the customer is one of the most critical factors in ensuring personal success as a marketer.

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