Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


CMP debuts ‘gated briefing center’ for enterprise tech buyers

Published on .

Manhasset, N.Y.—CMP Media announced Wednesday the debut of CMP Lead Nurture, which the company calls a "gated briefing center" that is designed to enable users to view content tailored for their stage in the purchase process. CMP said Lead Nurture is the second in a series of products designed to help enterprise technology buyers in the decision-making process. The first product was upgraded white paper libraries. Jeff Patterson, CMP’s exec VP-corporate sales and marketing, was slated to discuss the company’s Lead Nurture program at Thursday’s B-to-B Marketing Day in New York.

Most Popular
In this article: