June 2, 2005
Manhasset, N.Y.—CMP Media announced the debut of CMP Lead Nurture, which the company calls a "gated briefing center" that is designed to enable users to view content tailored for their stage in the purchase process.
CMP said Lead Nurture is the second in a series of products designed to help enterprise technology buyers in the decision-making process.
The first product was upgraded white paper libraries. Jeff Patterson, CMP’s exec VP-corporate sales and marketing, was slated to discuss the company’s Lead Nurture program at Thursday’s B-to-B Marketing Day in New York.