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BtoB

CMP launches white paper ad format

Published on .

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Manhasset, N.Y.--CMP Media's TechWeb Network announced the launch of White Paper Guide, a new online ad format for marketers.

The White Paper Guide features white papers in the areas of security and storage. Future topics will include servers, software and wireless.

Each month, the TechWeb Network will run five vendor-sponsored white papers in that month's topical guide. Advertisers pay $5,000 a month for sponsorship.

--Kate Maddox

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