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CMP Media introduces suite of sales lead development and database marketing solutions

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Orlando, Fla.—CMP Media introduced a suite of sales lead development and database marketing solutions at the Direct Marketing to Business Conference last week in Orlando, Fla. The products harness the CMP Technology Database of 18 million records, including print subscribers, e-mail subscribers, online registrants, and face-to-face and online event attendees. The database is continually updated and includes extensive demographic information and purchasing psychographics.

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