Orlando—CMP Media on Wednesday announced the launch of a new suite of sales lead development and database marketing solutions. The announcement was made at the Direct Marketing to Business Conference, which kicked off today in Orlando, Fla.
The new suite of products harnesses the reach of the CMP Technology Database of 18 million records spanning the technology market, including hardware and software, channel and enterprise IT.
The database includes print subscribers, e-mail subscribers, online registrants as well as face-to-face and online event attendees. The database is continually updated and includes extensive demographic information and purchasing psychographics about individuals at millions of Web sites.