New York--Bucking the downward trend in tech publishing, CMP Media L.L.C. has announced the November launch of Optimize,
a 70,000 circulation monthly aimed at C-level business technology executives. The idea for the magazine came from CMP's Information Week's
readers, who cited the need to familiarize themselves with conventional business thinking. The publication will target CIOs, CTOs and corporate managers involved in technology. According to a recent Information Week
study, more than 80% of IT executives report that a senior IT manager is a member of their company's executive management committee. More than 70% said they spend at least 50% of their working time with line-of-business or department managers.