New York—In yet another sign of the struggles b-to-b print products face in an increasingly digital age, CMP Media is shuttering two of its monthly magazines, Secure Enterprise and IT Architect, BtoB has confirmed. The magazines will cease production following the March issues.
Secure Enterprise targets information security executives. Launched in September 2003, it has a circulation of 45,000.
IT Architect, which covers emerging technologies, has a circulation of 125,000. It debuted in January 1998 as Network Magazine, and was rebranded as IT Architect last September.
Fritz Nelson, senior VP in charge of CMP’s Business Technology Group, said the content from Security Enterprise will be integrated into a new CMP Web site launching in April. The site, darkreading.com, will also feature content from securitypipeline.com, which is part of CMP’s TechWeb division. IT Architect’s content will have its own dedicated Web site.
Nelson stressed that CMP was not shutting down the print products simply because marketers are shifting more of their ad budgets online. He pointed to the January launch of Global Outsourcing (41,000 circ.), a new monthly print product that CMP launched with CyberMedia. Advanced Trading (25,000 circ.), which launched as a quarterly in March 2005 and is polybagged with Wall Street & Technology, will be expanded to eight issues this year.
“As a media company we have to recognize when it’s a good time to launch magazines and when it’s a good time to take that content online,” Nelson said. “Marketing budgets are shrinking and marketers want to spend where they can get the best return.”
Nelson said there have been no editorial layoffs related to the magazine closings. He said a “small handful” of people were let go from sales.
While CMP is folding some of its print products, it has in the past few months acquired several online properties and trade shows. It acquired Shorecliff Communications, a global event organizer and information provider serving the RFID (radio frequency identification ), IPTV, broadband and wireless infrastructure industries, for $12.3 million, and MediaLive International’s Technology Media Group for $65 million.